I find where AI actually fits.
I run Comelse, a small studio that ships production AI in fashion, retail, and sport. On the side I still build agents, because that’s how you stay honest.
The session
A short discovery call. Tell me about the business. We look for where AI can pay for itself, and what to leave alone.
- Now - small, real, already has data or a painful workflow.
- Later - good idea, wrong time or missing a piece.
- Never - demo bait, brand risk, or a human is cheaper.
If you want it built after that, that’s a Comelse project.
Notes
I let an agent into my inbox
Calendar, Drive, Gmail. It filed a Stripe invoice on my Mac. Not a demo.
Playing with Hermes
A self-improving agent on a box you actually own. Fun, and a little dangerous if you treat it like a product.
DeepSeek can see the screen now
Vendor benches, cheap tokens, and why I care more about the API than the graph.
Why listen to me
I ship production systems for clients, and I own a few products on the side. Here I write about the experiments: agents, weekend builds, what actually holds up.